Untitled-1-scaled.jpg

Attracting Sports Events to the Region

The Atlanta Sports Council (ASC) was designed specifically to promote Atlanta as a top choice for national and global sporting events. We are dedicated to supporting the region in securing these opportunities.

2025 CFP National Championship
2025 March Madness South Regional
2025 MLB All-Star Game
FIFA World Cup 2026™
Super Bowl LXII in 2028
2031 NCAA Division I Men’s Basketball Final Four

ASC Volunteers

Thousands of Atlantans have devoted time and energy, contributing to the success of major events through the years. Our ASC Volunteer team helps our whole region to achieve our goal of becoming a top city for sporting events. Stay tuned for more information on volunteering for the next big event. 

Atlanta Sports Awards 

Each year, we recognize our regions athletes, coaches and community leaders in a one-hour special broadcast in partnership with 11Alive .

Board of Directors

Andy Arlotta 

Co-Owner & President 

Georgia Swarm

Maryann Balbo

President

Clear Channel Outdoor, Atlanta

Kimberly Beaudin 

Chief Executive Officer 

College Football Hall of Fame

Joe Bocherer

Chief Executive Officer 

Georgia World Congress Center Authority

Brian Bullock

President, Restaurants

Legacy Ventures

Rick Caffey

Sr. VP and Market Manager

Audacy, Inc. (92.9 The Game)

Mark Castriota

General Manager

Westin Atlanta Gwinnett Hotel

Andrea Christensen

Vice President, Marketing & Communications

Comcast

Starr Cumming

Retail Director, Southeast Region

Management Services & Retail Mixed-Use Operations

Hines (Atlantic Station)

Heather Dade-Themelis

Manager – Sports Marketing

The Home Depot

David Dickey

President

Dickey Broadcasting Company (680 The Fan)

Jeff Dunn

Executive Vice President – Sports & Entertainment Group Head

Truist Bank

Trey Feazell

Executive Vice President, Arena Programming

State Farm Arena

Susan Fulginiti

Director Marketing & Communications

Georgia-Pacific

John Grant

Executive Director

Celebration Bowl

Bryan Harris

Founder and CEO

25 Hits (Communications Consulting)

Monique Harrison

Department Head of Brand Experience Marketing

Mercedes-Benz USA

Keith Hester

National Sports & Entertainment Partnerships, Marketing

Chick-fil-A, Inc

Rick Humphrey

President

Road Atlanta

Brandon Hutchison

EVP & General Manager

EchoPark Motor Speedway

Kimberly Jackson

Executive Vice President

American Cancer Society

Barry Kadel

Hotel Manager

Atlanta Marriott Marquis

Rich Kenah

Executive Director

Atlanta Track Club

Trey Kilpatrick

Senior Vice President of External Affairs

Southern Company

Justin King

Partner

King & Spalding, LLP

Brad Koeneman

General Manager

Hilton Atlanta

Randy Koporc

President & CEO

Fifth Third Bank, Georgia

Garth Lagerwey

President and CEO

Atlanta United

Charlene Lopez

Executive Vice President and Chief Sales Officer

Atlanta Convention and Visitors Bureau

Brian McGuinness

SVP, Global Experience

IHG® Hotels & Resorts

Sophie Merven

VP, Brand PR & Events

Inspire Brands

Derrick Morrow

Area Vice President and General Manager

Hyatt Regency Atlanta

Ben Norton

Vice President / Division Manager

Brasfield & Gorrie

Mark O’Brien

President & CEO

LakePoint Sports

Hiroshi Okuda

Senior Director, Sponsorship and Corporate Partnerships

Georgia Aquarium

Milton Overton

Director of Athletics

Kennesaw State University

William Pate

President and CEO

Atlanta Convention and Visitors Bureau

Conner Poe

Regional Vice President

Norfolk Southern Corp.

Michelle Rainey

Director

Porsche Experience | Porsche Cars North America, Inc

Ramon Reyes

General Manager

Omni Atlanta Hotel at CNN Center

Rob Ross

Vice President

Kimley-Horn and Associates, Inc.

Andrew Saltzman

President, Business Enterprise and Chief Commercial Officer

Atlanta Hawks & State Farm Arena

Derek Schiller

President and CEO

Atlanta Braves

Eric Schroeder

Managing Partner, Atlanta

Bryan Cave Leighton Paisner, LLP

Morgan Shaw Parker

President and CEO

Atlanta Dream

Bob Somers

Senior Vice President | Global Sales

Delta Air Lines

Amber Steele

Senior Director, Global Sponsorships

Coca-Cola

Alex Urban

Executive Director

TOUR Championship

Betsy Wilson

Vice President, Digital Marketing & Brand Management

UPS

Tim Zulawski

President

AMB Sports & Entertainment