Senior Director, Business Development
Erin Hendrickson serves as the Senior Director of Business Development for Atlanta Sports Council, where she plays a key role in attracting and organizing world-class sporting events and initiatives that elevate Atlanta’s global profile. Her contributions have been instrumental in securing major events such as the 2018 College Football Playoff National Championship, Super Bowl LIII in 2019, the 2020 NCAA Men’s Final Four, and upcoming highlights like the 2025 College Football Playoff National Championship, the 2025 MLB All-Star Game, FIFA World Cup 2026, Super Bowl LXII in 2028, and the 2031 NCAA Men’s Final Four.
Originally from Alpharetta, Erin attended the University of Alabama, where her passion for sports and strategic event planning began to take shape. Now a resident of Sandy Springs, Erin brings her expertise and dedication to fostering economic impact and community engagement through large-scale events. She enjoys exploring her surroundings and embracing all that Atlanta has to offer, reflecting her love for the city she works to promote.
